Published Writing & Marketing & Projects

PR & Communications

  • Effective media release, with same day turnaround.
  • PR and editorial generating pitches for print and online.
  • Catalog and Web copy.

PR Samples:

PR and editorial generating pitches for print and online


Marketing & Events

  • Strategic marketing plans that meet budget requirements.
  • Product launches.
  • Hype building parties.

Projects

Rip Curl My Bikini Night
August 2012
Product launch for Rip Curl’s My Bikini campaign. The night and invite list focused on swimwear buyers and industry VIP.

Dragon Alliance South Pacific Decca Launch
September 2010
Product launch for Decca sunglasses in Melbourne, Australia. The night and invite list focussed on major retailer Osmosis.

APX Launch Canada
February 2010
Product launch for APX goggles for Canadian key retailers. Retailers were brought to Silverton, Colorado to meet Dragon pros and demo the new goggle.

Dragon ECO Sunglass Launch
April 2010
Product launch for Dragon’s ECO sunglass in Torquay, Australia. Night and guest list focussed on Dragon’s elite surf team and retailers.


Writing & Photography

  • Freelance articles on you name it!

Writing Samples:

Curl cover  Australasian Surf Business Magazine Dec 2006 cover  Australasian Surf Business Magazine October 2007 cover  Astralasian Surf Business Magazine December 2007 cover  The Chief cover

Editorial Content Samples:

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